As a lover of literature and an aficionada of the printed page, I can confidently say that there’s nothing quite like curling up with a good book. Well, unless you’re traveling, and you don’t want to lug around a heavy stack of hard copies. Or, unless you’re reading about technology, and the subject matter changes so quickly that print write-ups are often out of date by the time they’re published. Or, unless you have to pay (a lot) for them…
Okay, maybe there are things better than curling up with a good book, and those “better things” have to be affordable, up-to-date, tech-driven content that you can take with you wherever you go. As a student and life-long learner myself, fewer things make me more agitated than ordering a textbook for hundreds of dollars only to finally receive the newest edition in the mail mid-way through the semester. Once I delve into the long-awaited text, I typically come to a fast realization that the majority of the content has been accessible online through a web search. So really, what am I paying all this money for?!
Technology is a field I am passionate about – the rapid pace, innovation, collaboration, and fresh ideas send my heart aflutter. No two days in tech are the same; the only constant in technology is change. While embracing this fact, it seems silly to think we should rely on books that take years to write and print to teach us up-to-the-minute content. Imagine Apple creates a book on the functionalities and technological advances of the iPhone 6. They spend a year developing the content one-on-one with the product developers, tech teams, and innovators behind the newest iPhone set to reach the market. Assume Apple has fantastic luck and gets their book to market the day the iPhone 6 is released, and a few thousand people purchase the text to learn all about the new iPhone.
The only constant in technology is change.
Fast forward three weeks into the new product launch, and quickly consumers find software bugs, failed features, and compatibility issues. Apple, listening to their consumer feedback, quickly releases a software update to address these issues—but what about the book that consumers already purchased? What about the content that was released as new and exciting? This book now quickly becomes irrelevant, outdated, and a waste of money. It’s the 21st Century… we should be better than this!
And now, ladies and gents, we are.
It’s time to redefine reading.
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